Big tobacco is yet again fighting public health measures meant to reduce tobacco use, this time by suing the government of the United Kingdom (UK) for its law that will require tobacco products to be sold in standardized packages. The case has been brought by tobacco giants Philip Morris International, British American Tobacco, Imperial Tobacco Group and Japan Tobacco International. The companies are challenging the UK law — which will take effect next May — to eliminate the use of colorful logos and branding on tobacco packaging.
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